Reformulation · Lebanon · UAE

Fix a food product that isn't working

When a food product goes hard, goes stale, collapses or tastes different at scale, find the cause before you change the recipe: measure first, name what fails first, then fix that. Firas Bader, The Food Engineer, diagnoses and reformulates food and drink products for brands and manufacturers in Lebanon and the UAE.

How a fix works

  • 1. Measure first

    Measure the product as it is before changing anything.

  • 2. Name the failure

    Name what fails first: texture, taste, colour or safety.

  • 3. Fix and test

    Change the systems behind that failure and test samples against an agreed target.

  • 4. Write it for the factory

    Write it down so your factory team can run it.

Proof

  • Snack · Nuts

    Salted peanuts

    Stop rancidity and keep the crunch over time.

    Shelf life 6 → 12 months Status: Reformulated

  • Snack · Protein popcorn

    Protein‑coated popcorn

    Make a protein coating stick without losing the crunch.

    Light, dry crunch Status: Formula delivered

  • Dry mix · Bakery

    Cake mix optimisation

    The cake collapsed after baking.

    Collapse fixed Status: Reformulated

  • Sports nutrition · Bar

    Chewy layered protein bar

    Keep the bar soft and chewy for its whole shelf life.

    20 g protein in 70 g Status: Formula delivered

  • Reformulation & Fixes

    Better taste, texture or cost for a product you already sell.

    Proof: Cake mix optimisation Collapse fixed

  • Shelf Life & Stability

    Keep your product fresh, crunchy and stable for longer.

    Proof: Al Kazzi Shelf life 6 → 12 months

  • Reverse Engineering

    Match the taste, texture and look of a product on the market.

    Proof: Frisbee's Pizza Flagship product

The Food Engineer

Meet Firas

I'm Firas Bader, a food engineer and R&D formulator. I develop products for startups and established manufacturers across beverages, dairy, snacks, confectionery, pet food and functional foods.

More about me

Watch: My name isn’t on the pack. My work is inside.

1 min 43 s · Instagram reel

Watch on Instagram (opens in a new tab)

The video has English subtitles burned into the picture; there is no separate captions track.

Firas Bader, food engineer, in his FB lab coat

Questions

My protein bar gets hard after a month. Can you fix it?

Often, yes. Protein bars firm up as water moves inside them; the protein system and the moisture balance are set together to keep the chew.

How it works
Can you fix it without changing the taste?

That is the brief we agree first. We change what causes the problem and compare samples with your current product.

Do I need to send you my formula?

No. A short overview of the product and the problem is enough to start; your formula is never published.

Do you work with brands in Lebanon and the UAE?

Yes. Working in Lebanon and the UAE. Egypt and KSA soon.

Will you sign an NDA?

Yes. You can ask for an NDA before you share any details about your product.

Do you have your own factory?

No. I write the factory process and support trials with your manufacturer.

Have a product challenge?

A new idea, a formula that isn't working, or a shelf-life problem. Let's talk about it.