Pawpots · Pet food
Ice cream for pets
Dessert appeal on a pet-safe base, balanced to AAFCO / NRC 2006.
4 concepts → 2 SKUs Status: In development
How I can help
Five ways to work together.
Not sure which one fits? Tell me about your product. We'll find the right place to start.
New Product Development
“I have an idea, not a product.”
What I do
I turn your concept into a working formula: ingredients, prototypes and rounds of trials until the taste, texture and nutrition are right.
What you receive
- A first look at your concept and what it will take
- Prototype samples to taste and compare
- A record of each iteration and what changed
- The final formula and guidance for the next step
Who it's for
Founders with an idea (company or not yet), food brands adding a product, and restaurants creating a signature item.
Real projects
All 38 projects (incl. 7 lab)-
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EZ Whey · Dairy
High‑protein Greek yogurt drink
Keep it smooth and full of flavour at a high protein load.
Up to 28 g protein per bottle Status: Formula delivered
Reformulation & Fixes
“My product's taste, texture or cost isn't right.”
What I do
I find what is causing the problem, then change the formula: more protein, less sugar, a cleaner label, a lower cost, or a fix for a product that fails.
What you receive
- An assessment of your current product
- A trial plan agreed with you
- Revised samples to compare with the original
- Observations and recommendations from the trials
Who it's for
Food brands and manufacturers with a product on the market or close to launch.
Real projects
All 7 projects (incl. 1 lab)-
Confidential · Dry mix
Cake mix optimisation
The cake collapsed after baking.
Collapse fixed Status: Reformulated
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Triple World · Beverage
Triple V Iced Coffee & Mocha
Rich flavour within a tight cost target.
Cost-optimised Status: Launched
Reverse Engineering
“I want to match a product on the market.”
What I do
I rebuild its taste, texture and look through repeated side-by-side trials, until your version matches.
What you receive
- A side-by-side study of the target product
- Trial samples compared against it
- The matched formula
- Notes for making it in your kitchen or with your manufacturer
Who it's for
Restaurants and fast-food chains, and brands that want their own version of a product people already know.
Real projects
All 4 projects-
Frisbee's Pizza · Foodservice
Signature pan pizza dough formula
Recreate a deep-dish texture and flavour at commercial scale.
Flagship product Status: Launched
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Frisbee's Pizza · Foodservice
Signature fried chicken (reverse‑engineered)
Match a well-known spice profile and crust texture.
Flavour matched Status: Formula delivered
Shelf Life & Stability
“My product goes stale, rancid or separates too soon.”
What I do
I find the weak point, then fix it through the formula, antioxidants and packaging.
What you receive
- A diagnosis of what fails first, and why
- Formula and packaging changes
- A storage test plan
- Recommendations from the results
Who it's for
Snack, nut, beverage and dairy producers whose product loses quality before its date.
Real projects
All 8 projects-
Al Kazzi · Snack
Salted peanuts
Stop rancidity and keep the crunch over time.
Shelf life 6 → 12 months Status: Reformulated
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Al Kazzi · Snack
Super melon seeds
Stop the fat in roasted seeds from going rancid in long storage.
Shelf life 6 → 12 months Status: Reformulated
Scale-Up & Factory Transfer
“It works in the kitchen, not in the factory.”
What I do
I write the factory process and support trials with your manufacturer, so the product comes out the same at scale.
What you receive
- A written factory process (SOP)
- Support during trials with your manufacturer
- Adjustments based on what the trials show
- A handover your team can run
Who it's for
Brands moving to a co-packer or their own line, and manufacturers bringing in a new product.
Real projects
All 2 projects-
ProPop · Snack
Factory process and oxidation control
The oil-rich coating is the shelf-life weak point.
Factory SOP Status: Formula delivered
Process
How a project runs
Every project starts with a conversation. Not every project needs all six steps.
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Discovery & brief
We talk about your product, your goal and where you are now, then agree the brief.
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Assessment
I look at what the product needs and what is possible, before any formulation work.
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Formulation & prototypes
I build the formula and make samples, then refine them with you in rounds.
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Testing & shelf life
Samples are checked against the brief, including how they hold over time.
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Scale-up with your manufacturer
I write the factory process and support trials with your manufacturer.
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Market readiness
You receive the final formula and a clear handover, ready for your launch steps.
For manufacturers
I work with your team and your factory. Your formula stays yours.
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Will you keep our formula private?
Yes. You can ask for an NDA before you share any details about your product.
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Can you work with our R&D team?
Yes. I work alongside your R&D and production teams.
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Do we get the process in writing?
Yes. You get a written factory process your team can run. ProPop received a full SOP for factory transfer.
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Which standards do you work to?
Your market's rules and your product specs. Pet food, for example, is balanced to AAFCO / NRC 2006.
Real projects
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Al Kazzi · Snack
Shelf life 6 → 12 months, with no loss of taste.
See the project: Salted peanuts -
ProPop · Snack
Factory SOP delivered. Ready for scale-up.
See the project: Factory process and oxidation control
Have a product challenge?
A new idea, a formula that isn't working, or a shelf-life problem. Let's talk about it.