New Product Development
“I have an idea, not a product.”
Client
The challenge
Carbohydrates that go down easily mid-effort, instead of sitting in the stomach.
My role
Formulation for a client (confidential)
Approach
A hydrogel matrix, chosen so the gel is easy to take mid-effort.
Status
In development
Highlights
- Electrolytes
- Honey-based
- Original + caffeinated