New Product Development
“I have an idea, not a product.”
Client
The challenge
Keep the jerky soft, yet dry enough to stay shelf-stable.
My role
Formulation and process
Approach
Formulation and process built around a very fine balance: jerky that is not dry enough spoils quickly.
Result
Launched in Lebanon: a soft, shelf-stable jerky with 24 g protein per bag.
- Soft and shelf-stable
- Made in Lebanon
Video
My name isn’t on the pack. My work is inside.
Firas on three products he worked on: ProPop protein popcorn, Big Mike’s beef jerky and EZ Whey’s yogurt drink.
Watch on Instagram (opens in a new tab)The video has English subtitles burned into the picture; there is no separate captions track.